Why Sports Rebrands Are So Hard with Jon Contino

For decades, some of America’s most beloved sports teams played
with imagery trading on outdated, offensive racial stereotypes.
It wasn’t until very recently — with the public calling foul and
sponsors pulling their support —  that some sports brands
relented and rebranded. In this episode of A Change of Brand, we
dive into the murky waters of controversial sports branding with
designer and creative director Jon Contino.

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by
Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Pamela
Henman, and artwork by Rachel Jackson.