Bugatti with Juan Barrios and Linda Marquardt

There aren’t many automotive brands mightier than Bugatti. So
when the manufacturer of multi-million dollar supercars handed
the keys to the brand over to Head of Strategy Linda Marquardt,
Associate Creative Director Juan Barrios, and their team at
Interbrand, it was a big moment. In this episode, A Change of
Brand uncovers what it’s like to rebrand the incomparable and
pitch a product most people don’t expect they’ll ever be able to
afford.

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by
Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Cam
Leberecht, and artwork by Rachel Jackson.