Bonus: Naming Wins and Fails with Rob Meyerson

Name changes are possibly one of the hardest things a brand can
endure. With over a million trademarks filed annually with the
United States Patent and Trademark office, but only 170,000
English words in common use today, names are only going to get
more creative - for better or worse. In this bonus episode, host
Blake Howard and naming guru Rob Meyerson discuss some of the
biggest brand naming wins and fails, as well as provide insight
into the nebulous process of naming a brand.

For more on Rob Meyerson and his book Brand Naming, visit:
https://robmeyerson.com/ and https://robmeyerson.com/book

To learn more about the brands discussed today, visit:
achangeofbrand.com

Produced by Matchstic (matchstic.com/@matchstic), hosted by Blake
Howard, edited by Gabe Kitzman, and artwork by Rachel Jackson.