Instacart with Daniel Renda & Kevin Byrd

We’re kicking off Season 4 with a closer look at Instacart, which
has been the leader in grocery delivery services since its early
start-up days. But after about 10 years in the market, their
brand was feeling a bit stale. Or wilted. In 2022, they started
to dangle a new logo and look and feel for customers to get
excited about. But the path to get there wasn’t easy. In this
episode, we go behind the scenes with Kevin Byrd, Executive
Creative Director for Instacart and Daniel Renda, Senior Creative
Director at Wolff Olins to find out whether they bit off more
than they could chew.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand. 


Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by Landon Oseitutu, fact-checked by Jill Jeffries, written
in part and produced by Brianna Belcher, and artwork by Rachel
Jackson.