Zapier with Michael Jeter

Brands don’t exist in a vacuum. Sometimes world events change the
way the world will look at your brand. And a change is needed. As
bay-area tech startup Zapier prepared to launch its brand
refresh, a new symbol making headlines would create a moral
dilemma. Michael Jeter, former Creative Director at Zapier,
shares with us how they navigated the decision to scrap months of
work and move forward with a new vision.

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by Landon Oseitutu, fact-checked by Jill Jeffries, written
in part and produced by Brianna Belcher, and artwork by Rachel
Jackson.