Kraft Mac & Cheese with Terry Sieting

Despite the success of selling over one million boxes of macaroni
and cheese, Kraft wanted to position their signature pasta dish
as a timeless comfort food for all people while creating a more
contemporary look. In this episode, we catch up with Terry
Sieting, Senior Designer at JKR to get the inside scoop on the
Kraft Mac and Cheese 2022 packaging and brand identity refresh.


 To see the change of brand for yourself, visit
achangeofbrand.com or follow us on Instagram @achangeofbrand.


Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by Landon Oseitutu, fact-checked by Jill Jeffries, written
in part and produced by Brianna Belcher, and artwork by Rachel
Jackson.