Visa with Rob Duncan

Around 2020, Visa wanted to reposition their brand for the
digital economy and become more purpose driven. However, this
story is more about honesty and how direct an agency can be with
a client. Rob Duncan, Partner and Creative Director at Mucho,
shares that there is a right balance between being a straight
shooter and choosing your battles for the sake of creating the
best work possible.



To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.



Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by Landon Oseitutu, fact-checked by Jill Jeffries, written
in part and produced by Brianna Belcher, and artwork by Rachel
Jackson.