Going with Eric Ng and Andie Wexler

A name change is one of the most extreme versions of change for a
brand. So when travel company Scott’s Cheap Flights decided to
depart from the founder’s namesake, people questioned why such a
successful brand would bother with a name change at all. The 2022
rebrand was led by DesignStudio, and we’re lucky enough to have
Eric Ng, Executive Creative Director, and Andie Wexler, Senior
Brand Strategist and Writer, as our tour guides for this deep
dive into the project.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by Landon Oseitutu, fact-checked by Jill Jeffries, written
in part and produced by Brianna Belcher, and artwork by Rachel
Jackson.