Bolt with Arthur Foliard

Bolt, an online check-out platform, debuted its first brand
refresh in 2023 and ended up sparking a larger conversation
around originality. Are the logos being designed today really
that new, or just an echo of something that has come before them?
Arthur Foliard, Creative Director at Koto, shares with us how his
team approached the risk of pursuing such a strong and simple
idea, as well as the criticism after the fact.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by Landon Oseitutu, fact-checked by Jill Jeffries, written
in part and produced by Brianna Belcher, and artwork by Rachel
Jackson.


Link to Everything is a Remix (documentary mentioned in episode)