Nokia with Lee Coomber

Despite being known as a B2C telecom giant turned dying star,
Nokia’s focus has been on developing B2B network technology for
the past decade. For Nokia’s first major rebrand in 45 years, it
was crucial to be seen as the digital innovator they are, not the
mobile phone company they were. In this episode, we talk to Lee
Coomber, Creative Director at Lippincott, to learn how his design
team righted the misperceptions of an enterprise legacy brand.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard, co-hosted by Tracy Clark, edited and scored by
Landon Oseitutu, fact-checked by Jill Jeffries, written in part
and produced by Brianna Belcher, and artwork by Rachel Jackson.