Minecraft with Harry Elonen

As a highly successful and ever-expanding company, the Minecraft
brand began spawning major inconsistencies as it was built over
time; block by block. But in 2022, they released a brand update
that tidied up the logo system and individual identities for
their ever-growing amount of sub-brands, extensions, and
products. Harry Elonen, Senior Brand Manager for Minecraft at
Mojang Studios, shares how he and his team regained control by
refining the master design system.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by Landon Oseitutu, fact-checked by Jill Jeffries, written
in part and produced by Brianna Belcher, and artwork by Rachel
Jackson.