Glassdoor with Deanna German

After Glassdoor’s acquisition of Fishbowl in 2023, they enlisted
the help of Deanna German, Creative Director at Koto, and her
team to reposition them as more than just a workplace insight
platform, but a place for community conversation. The catch:
Glassdoor requested an open design process, meaning Koto would
share design concepts with the public early and often. How can
you have such a wide range of feedback and still move forward
with work you believe in? This episode may be about transparency,
but you’re just going to have to listen for yourself to get the
full story.

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, fact-checked and coordinated by Jill
Jeffries, produced by Brianna Belcher, and artwork by Stephanie
Kim.