Formula 1 with Mike Reed

Once F1 was acquired by a mass media company in 2017, they faced
a crossroads that many legacy brands face: How can they honor
their storied past while attracting a new, more global audience?
In our most requested episode yet, we’re zooming in on verbal
identity with Mike Reed, Co-Founder and Creative Director of Reed
Words, in the driver’s seat.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, fact-checked and coordinated by Jill
Jeffries, produced by Brianna Belcher, and artwork by Stephanie
Kim.