LG with David Stevens and Tom Carey

LG is an electronics giant with one of the most instantly
recognizable logos. But with decades of brand equity in their
smiling icon and “Life’s Good” tagline, how do you signal a shift
in the marketplace without throwing away everything you’ve
built? 

David Stevens, Executive Strategy Director and Tom Carey, Senior
Creative Director at Wolff Olins share how they approached
bringing “the face of the future” into the future.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and
coordinated by Jill Jeffries, produced by Brianna Belcher, and
artwork by Stephanie Kim.