U.S. Army with Matt Egan and Jason Miller

You thought your clients were tough? Try having a branch of the
military as a client. To combat their brand and recruitment
challenges, the U.S. Army enlisted the help of Siegel+Gale, a
partner within Team DDB. Matt Egan, Managing Director, Strategy
and Jason Miller, Creative Director at Siegel+Gale, share how
they handled an intimidating room full of generals to deliver the
Army’s 2023 rebrand.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and
coordinated by Jill Jeffries, produced by Brianna Belcher, and
artwork by Stephanie Kim.