RISE with Gavin Hurrell

The cannabis industry is basically the Wild West. In an emerging
market, how do you execute a rebrand for a dispensary while
juggling state-by-state regulations and varied public perception?
Gavin Hurrell, Creative Director at Turner Duckworth, shares how
he and his team approached their work for RISE, a growing retail
dispensary leading the movement to democratize cannabis.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and
coordinated by Jill Jeffries, produced by Brianna Belcher, and
artwork by Stephanie Kim.