Reddit with Natasha Jen

With their rising success and a cult-like following, Reddit had
ambitions of enhancing their global presence. But would the
desire for change push too far for fans? And would their beloved
mascot, Snoo, become a casualty? Natasha Jen, Partner at
Pentagram, demonstrates how it’s possible for a quirky brand to
grow up while still keeping its charm.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and
coordinated by Jill Jeffries, produced by Brianna Belcher, and
artwork by Stephanie Kim.