Twitter vs. X with Armin Vit & Jason Cieslak

Twitter’s overnight transformation into X is still a mystery.
What would cause a brand to take such extreme measures as to shed
its identity completely? And what lessons, if any, can we take
from this massive Change of Brand? Co-hosts Blake Howard and
Tracy Clark go head to head in our first ever Debate of Brand.
Also, industry experts Armin Vit, editor and writer behind Brand
New, and Jason Cieslak, President at Siegel+Gale, weigh in on the
controversial rebrand. 


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and
coordinated by Jill Jeffries, produced by Brianna Belcher, and
artwork by Stephanie Kim.