EA Sports FC with Nils Leonard

When EA Sports and FIFA parted ways in 2023, there was just one
minor problem: the popular soccer video game’s brand was entirely
wrapped up in the FIFA name. Nils Leonard, Co-Founder of Uncommon
Creative Studio, shares how he and his team approached creating a
FIFA-less brand that honored the video game’s 30-year legacy
while positioning the brand to thrive for another 30 years and
beyond. But would the new brand play well under pressure?


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and
coordinated by Jill Jeffries, produced by Brianna Belcher, and
artwork by Stephanie Kim.