Pepsi with Mauro Porcini

When Pepsi’s overly philosophical rebrand launched in 2009, it
was a real head scratcher for average consumers and design
aficionados alike. While their 125th anniversary provided an
opportunity for change, how do you even begin to rebrand such a
global company like Pepsi? In this masterclass on playing the
long game, Mauro Porcini, Chief Design Officer at Pepsico, tells
the story of how he and his team across 17 Pepsi design centers
executed a rebrand 10+ years in the making.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and
coordinated by Jill Jeffries, produced by Brianna Belcher, and
artwork by Stephanie Kim.