Bonus: Best and Worst Brand Writing of 2024 with Carissa Justice

We’re stepping into the overlooked and underappreciated world of
verbals to reflect on the best (and worst) brand writing of 2024.
From one-off campaigns to full verbal identities, which brands
made this year’s naughty and nice lists? To weigh in on the good,
the bad, and the missed opportunities is Carissa Justice, Founder
of The Subtext, an online destination by and for writers,
amplifying unique voices and fresh perspectives.

To see more of the brands discussed today, visit
achangeofbrand.com or follow us on Instagram
@changeofbrand.

Check out thesubtext.online (here) for exciting and inspiring
copywriting in branding and beyond.

Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), edited and scored by ATAM Audio,
fact-checked and coordinated by Jill Jeffries, produced by
Brianna Belcher, and artwork by Stephanie Kim.