"The Beauty & The Beast"- Building a Prospecting Machine - Tillmann Horn | EP 06

Imagine you start your job as an AE - and suddenly find yourself
building the entire outbound-motion of the company.

Sounds crazy? Well that's what Tillmann Horn did. He started as a
full cycle account executive and then built up the entire
outbound motion.

Now, he is leading the outbound SDR & Inbound BDR motion in
DACH & international markets for Xentral.

We talked about how to combine an underlying data suite (sourcing
& analytics) with smart sales engagement technology and
aligning marketing with sales - focusing all go-to-market efforts
on annual recurring revenue.

Have a cold drink and enjoy this episode.


Tillmann on LinkedIn
Xentral



- - -
Björn's Linkedin Profile:
www.linkedin.com/in/bjoernwschaefer
Order Now: My GTM Book Funky Flywheels
GER: https://amzn.to/3Sgi8qk ENG:
https://amzn.to/4g2Ly49

My Homepage: www.rowing8.com