How to hit a Positioning Home Run - Jonathan Gregory | EP 10

Most start-ups have no clue who they are talking to - until they
hit Series B.

There’s certainly no shame in that - most start-ups operate that
way in their early stages.

Later on though, when they start raising capital and/or looking
to scale they need a completely different approach.
Founder sales doesn’t work anymore.
The clients they have don’t have expansion potential.

So... what to do? Which levers do have when you want to
professionalize your revenue generation process and surpass the
magical 2-3 million ARR?

Glad you asked - because that’s what Jonathan Gregory and I
talked about in the recent #thesaassymphony podcast
episode.

Join us on this ride where we talk about crucial levers in
positioning, how to come up with compelling value propositions
and how to identify who you are really talking and selling
to.

Have fun - and take what you can!

#b2bsaas #founder #startup #revenueorganization

Jonathan on LinkedIn


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