Pivoting from project-based to Software-as-a-Service - Florian Kramer | EP 11

How to pivot your start-up successfully:

Many founders know the struggle.
They launch their business and realize: Our market needs a
different approach.
Or: We can make a much bigger impact - but need to adapt our
product or business model radically.

The latter happened to @Florian Kramer.
With their startup @Lene Health they initially opted for a
project-based solution in the sensitive field of mental health at
work.

But in order to make an impact with their clients and their
growth, the team recognized that a shift to a recurring SaaS
model was essential.

Shifting from a low-tech project-based setup to a sophisticated
tech-driven solution required a change in mindset and
strategy.

So in today's #thesaassymphony podcast episode we talk
about:
how they are managing their change from project-based to software
as a service
what are their key indicators for success during that time
how to pivot without having big investors on board already

Tune in, have a listen and take what you need for your growth
journey to be successful.

#b2bsaas #startup #pivot #investment


Florians LinkedIn
Lene Health Website


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