The rise of a new category: Buyer Enablement - Marc Grewenig | EP 14

Sales - the way it is today - will die.

Less and less people - in B2C and B2B - want to talk to your
sales reps.
They want to gather the information themselves.
Not being pushed into a sales funnel.

This puts many companies under pressure: Their growth heavily
relies on sales. Their processes are simply not aligned in a way
that enables the buyer end-to-end.

Rather they are dependent on their reps to guide prospects
through the funnel.

This will be an enormous risk in the future.
The world gets more and more buyer centric every day.

What you witness here is a wave that’s called “buyer
enablement”

Without enabling your buyers to make an informed decision, your
company will have a hard time surviving in the future
market.

Wanna know more about the rise of this new category?
Then have a listen to my new podcast episode where I discussed
buyer enablement and the evolution of sales with none other than
Marc Grewenig.

Marc on LinkedIn
emlen Website



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