Big is better: The Beauty About Enterprise Sales - Eva-Maria Hempe | EP 16

Many founders (and VCs ) are dreaming about moving upmarket and
closing multi million deals with big corporates.

Big logos, big names - who wouldn’t start dreaming?

BUT it comes with a price:

You suddenly need an entirely different GTM motion.
 
In the past you might have had only one or two decision makers -
now you are confronted with complex buying centers.

On top of that you are faced with different product requirements
and terrifyingly long sales cycles.

This is where most start-ups fail painfully and sometimes even
risk losing their already existing customer base.

So HOW for heaven’s sake do you ACTUALLY make this happen?

This is what Eva-Maria Hempe and I talked about in my recent
podcast episode.

You’re thinking about moving upmarket or you’re already in the
process?
Then this episode is a must-listen for you.

#b2bsaas #enterprisesales #gotomarket

Eva-Maria on LinkedIn



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