This how you will meet your revenue targets in 2024 - Roman Geugelin | EP 20

9 out of 10 B2B SaaS Scaleups are missing their revenue
targets.
So… what do we do about that?

I don’t need to explain how not meeting targets creates issues
for the founder(s), the employees and the investors who back
everything, right?

So why do actually 90% of Scaleups miss targets?
Briefly put: internal systems are broken. Especially the way
revenue planning and its execution is still done in many B2B SaaS
organizations is completely dysfunctional.

Annual targets are derived from financial planning - instead of
coming from bottom-up planning and continuous updates.

“How can I do better? How can I meet targets in 2024?” you
ask?

That’s exactly what I talked about in my recents podcast episode.
@Roman Geugelin, Co-Founder of @pyne an I talked about

How to create a shared revenue data model
How to create a bottom–up revenue plan to complement
top-down
How to align all relevant stakeholders

in order for your company to hit targets next year.

Have a seat, have a listen, have fun.

Roman on LinkedIn



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