How to transition to a product-led-motion - Victor Fuglesang | EP 22

Dear founders: Don’t (!!) think about adding a self-service or
product-led-motion to your existing sales-led motion. I know it’s
tempting in terms of efficiency – but the risk is high.

Transitioning from sales-led to PLG can create internal
resistance. Especially from sales teams who may see their roles
in danger.

It requires a shift in strategy and acceptance of long-term ROI.
The benefits of PLG take time to manifest. Often several years,
which can test the patience of stakeholders. No easy harvesting –
trust me.

Speaking of shift: it also requires a significant change in the
company's operational workflow.

To make it work you need seamless collaboration between product,
marketing, sales, and customer success teams. Now even
more.

So… you still want to transition to a PLG-motion, despite all
hurdles?
Ok then… you might want to listen to my new podcast interview
with @Victor Fuglesang.

We extensively discussed how to make the transition and what
pitfalls to avoid. Give it a listen – the risk is on you ;)

#gotomarket #productledgrowth #selfservice #thesaassymphony


Victor on LinkedIn


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