No PMF, No Sales Hire - EP 37 | Seth DeHart

What can go wrong with transitioning from founder-led sales? A
LOT. 





Seth DeHart, famous for his article "Sequencing Steps from
Founder Selling to a VP Sales" on Medium, has advised over 60
startups in and around the Point Nine community on making the
transition from founder-led sales to hiring a sales leader. He
knows firsthand HOW hard this phase can be for founders to
navigate. 





Most advice founders receive on the topic comes from people who
haven't done it themselves. After chasing Seth for over six
months, we spent 47 minutes diving into a lot of topics to make
this fundamental and important phase less risky and more
successful. 





Some appetizers in advance: 


- You need PMF and GTM repeatability


- Your responsibilities as a founder


- Don't hire a sales leader as employee number 1


- If you have never dealt with salespeople before, get an advisor
as support 





Learn from Seth's vast experience and make your transition MUCH
MUCH smoother. 





P.S. I am always looking for amazing guests for my podcast The
SaaS Symphony. Who should come next?

P.P.S. Seth DeHart on Linkedin: www.linkedin.com/in/sethdehart


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