Elizabeth Abegg - Taking Spell from a market stall to a $1 million month

Elizabeth Abegg is one half of sister-duo that makes up Byron Bay
fashion brand Spell and the Gypsy Collective. With a background
in video editing and a lot of gut instinct, Elizabeth drove the
label into a global business by embracing the blogging and online
shopping world.


Over almost ten years, the brand has grown from strength to
strength, employing over 50 women in Byron Bay, stocked in
American online retailers Free People, Revolve and Planet Blue
and gaining over 1 million followers across their social media
platforms. Spell & the Gypsy Collective was awarded the 2016
Australian Business of the Year at the National Telstra Business
Awards and finalists of the Cosmo Women of the Year Awards 2017
in the Designer Category. Elizabeth is now the CBO (Chief Brand
Officer) of Spell after many years of doing everything in the
business, and she will be focusing on heading up Spell's main
focus of making the company sustainable, continuing to create
better lives for our global team producing garments as well as
overseeing the overall marketing strategy and brand culture of
Spell.