101: Creating a winning lead magnet

A good lead magnet or opt in can change the shape of your
business. You can have tons of vanity metrics and followers on
social media, but the one key metric that makes the biggest
difference in sales is the size and engagement of your email
list.


The most effective way to build a highly engaged email list is
with a gold standard lead magnet that is high value that your
audience absolutely loves!


A lead magnet is an exchange. It’s saying, "Hey, I’ll give you
this piece of beautiful value in exchange for your contact
information so that I can market to you." But of course, in much
more eloquent language.


I'm taking you through the steps in today's episode. If you want
NEXT LEVEL, go to tinatower.com/challenge and spend 5 days with
instructional video and interaction to design your perfect lead
magnet.