The Main Course: The Sweet Success of Gourmet Cookie Shops

In today's world of fast-paced culinary innovations, there's a
classic treat that remains timeless and universally loved: the
cookie. Recent trends have shown a surge in gourmet cookie shops,
with a particular emphasis on unique flavors and high-quality
ingredients. Studies by the National Bakers Association help show
how popular gourmet cookie shops continue to be among all
generation of consumers. So what drives this renewed passion for
a traditional dessert, and how do entrepreneurs navigate the
competitive cookie landscape?


On this episode of The Main Course, host by Barbara Castiglia
digs into the world of cookies and gourmet cookie shops with
Courtney Cowan, the Founder & Owner of Milk Jar Cookies.
Together they explore the journey of turning a childhood passion
into a thriving business, the science behind the perfect cookie,
and the future of cookie franchising. Topics covered in this
discussion include...


- The origin story of Milk Jar Cookies and Courtney's self-taught
baking journey.


- The importance of understanding the science behind baking and
how a simple ingredient like baking soda can make or break a
cookie.


- The evolution of Milk Jar Cookies from a one-bedroom apartment
venture to a renowned storefront on Wilshire Boulevard.


Courtney Cowan is the Founder & Owner of Milk Jar Cookies. A
self-taught baker, Courtney's love for cookies began in her
childhood, with her mother introducing her to the basics of
baking. Over the years, she developed her unique cookie recipes,
which became a hit among friends and colleagues. With a
background in English education and a stint in the television
industry, Courtney combined her passion for baking and her
entrepreneurial spirit to establish Milk Jar Cookies in 2013.
Today, her brand stands as a testament to the potential of
gourmet cookie shops.