Creating Generational Wealth: Untapping the Potential of Franchising

Creating generational wealth is a goal for many, yet it seems
increasingly unobtainable in recent years. One path still open to
make those goals a reality is in the world of franchising.
Contrary to expectations, the pandemic did not deter individuals
from seeing the potential of owning and operating a restaurant
franchise. The desire to establish a sustainable business and
create generational wealth has only intensified. According to
industry insights, there’s been a notable increase in franchise
inquiries since the onset of COVID-19, with franchise job and
unit growth outpacing pre-pandemic levels.


But what drives someone to dive into the world of franchising,
especially when they have little to no prior experience in the
field?


Welcome to The Main Course, hosted by Barbara Castiglia. In this
episode, Castiglia looks at the allure and promise of franchising
with her guest, Tarji Carter, Founder and President of The
Franchise Player.


Castiglia and Tarji discuss the following during their
conversation:


• The increasing appeal of franchising as a career and investment
opportunity


• Tarji’s unexpected journey from the hotel industry to becoming
a pivotal figure in restaurant franchising


• The mission and vision behind The Franchise Player’s aims to
educate and empower underserved communities about franchising
opportunities


Tarji Carter, a seasoned professional in the franchising space,
began her journey in the hotel industry. Her serendipitous
encounter with the president of Citibank led her to Focus Brands,
where she rapidly climbed the ranks, eventually overseeing
franchise sales for Carvel ice cream on a national scale.
Recognizing the lack of representation in franchising, Tarji
founded The Franchise Player. Her organization aims to provide
education, opportunities, and resources about franchising,
particularly to the Black community. With over fifteen years of
experience selling franchises for globally recognized brands,
Tarji is passionate about sharing her knowledge and helping
others realize the potential of franchising to create
generational wealth.