Beverage Only Concepts is Taking Over the Food Industry as the Brewing New Trend Becomes Center Stage For Consumers

As trends shift and evolve in the food industry, a notable new
phenomenon has taken center stage: beverage only concepts. Over
the past few years, we have witnessed an explosion in the number
of businesses that focus solely on drinks, offering everything
from coffee to milkshakes and now, iced tea. This intriguing move
away from traditional food-focused establishments showcases a
fresh approach to satisfying consumer demand. According to a
study by Grand View Research, the global ready-to-drink (RTD) tea
and coffee market is expected to reach 167.88 billion by 2030,
showing the potential for beverage-only concepts to dominate the
industry.


The core question being explored in this conversation is: How and
why did the rise of beverage only concepts come about, and what
makes them so attractive to consumers?


In this episode of "The Main Course," host Barbara Castiglia
chats with Justin Howe, the CEO of HTeaO, a Texas-based company
that focuses on iced tea. They delved into the origins,
evolution, and success of beverage only concepts, and
particularly, the journey of HTeaO.


On the episode, Castiglia and Howe further talked about:


The birth and evolution of HTeaO from a restaurant family's
experiment to a trend-setting concept in the industry.

The unique challenges and rewards of a beverage-only business
model, focusing on iced tea.

Understanding the consumer response and preferences that
drive the success of HTeaO and similar concepts.



Justin Howe is the President and CEO of HTeaO. Coming from a
restaurant family, Howe’s unique insights into the industry have
been key to the success of his iced tea concept. His diverse
entrepreneurial background, which includes experience in the
construction and aircraft management industries, has enabled him
to create a fresh and successful concept in a competitive
industry.