Is Email the Secret Sauce of Marketing for Restaurants?

While becoming a favorite local hotspot and enjoying the perks of
word of mouth marketing is likely every restaurant owner’s dream,
most know that it takes a lot of business and marketing savvy to
keep a restaurant fully booked. Which is why Barbara Castiglia,
Host, The Main Course


wanted to learn more about the intersection of restaurant
financing and restaurant marketing. Castiglia tapped Johann
Moonesinghe, Founder and CEO, inKind, a unique restaurant
financing engine that's already helped more than 460 restaurants
throughout the world, to shed some light on this topic.


While it’s hard to distill years of expertise down into a quick
podcast episode, Moonesinghe was able to share some key marketing
tips for restaurant owners. One such tip being to utilize email
marketing. Moonesinghe feels that most restaurants don't do a
great job with email marketing. “Email marketing is actually in
our experience, probably the best form of marketing that a
restaurant can and should be doing. It's just hard to do, because
how do you gather email addresses that are customers? And then
you can't just gather them, you have to engage with them, because
that's how you build that rapport through email with your
customers,” Moonesinghe explained. When his team begins working
with a restaurant, ramping up their email marketing efforts is
something they really focus on. “So we will gather email
addresses from people who go to their website, we'll engage with
those people, we'll let them know about new menu items that are
coming out, and we'll let them know about the new patio hours, or
the COVID hours,” Moonesinghe explained.


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