Using Data To Leverage The Customer Experience

In restaurants, chefs, managers, and owners pay attention to the
food, the dining room, and the service. These are important, but
one often overlooked aspect that does not get examined is
restaurant data. Covering everything from revenue to insights on
the waitlist, data can give important information about how a
restaurant is performing and how they are improving the guest
experience.


Giving insights on this episode of The Main Course with Host
Barbara Castiglia is Mike Vichich, the Co-Founder and CEO of
Wisely, the leading Customer Intelligence platform for
restaurants — empowering brands to say goodbye to transactions
and hello to customers. Wisely brings everything you know about
each customer to every interaction— from how guests are greeted
at the door to how they're personally invited back across
marketing channels.


Vichich's background is in the front of the house. Starting as a
server in high school and college, he learned very quickly how
important it is to deliver a great guest experience. These
experiences meant more than good feelings for servers, as it
often came to dollars and cents.


"I learned very quickly, partly because it was trained, but
partly because it was just intuitive, that if you deliver a great
guest experience, you get tipped more." - Mike Vichich


But, it was also about building authentic relationships with the
guests. These insights would be helpful when he moved into the
corporate world, as one of his first positions involved customer
acquisition and retention, which involved a lot of analytical
work. The brands that he worked with were getting sophisticated
with how they were interacting with customers. This involved
using all the data at their disposal to better their experience
at every touchpoint.


With these insights from both the restaurant and the corporate
world, Vichich connected the dots between data, customers, and
restaurants. Listen to hear more about how Wisely uses data to
make better connections with customers.