Why a Restaurant's Digital Footprint is a Main Metric for Fiscal Success

Barbara Castiglia spoke with Savneet Singh, president and CEO of
Par, a software and hardware solutions company for the restaurant
industry, about the importance of technology to survive the
pandemic.


“The pandemic pulled all that [technology] forward. If you didn’t
have great technology … it was really hard to survive,” Singh
explained. “You clearly saw the organizations and chains that had
the investment in technology pre-pandemic dramatically
outperformed those that didn’t.”


To prepare for the future, utilizing a unified platform will make
restaurant operations significantly easier for all levels of
employees at companies – from CIOs to store managers. A unified
platform will help users see a wholistic picture based on data
and enable them to make smarter decisions.


For those who are behind in the digital revolution, Singh
recommended making their services more accessible and breaking
down the shift to digital will help make the move more seamless.


Long term, consumers can expect digital options becoming even
more customized to their preferences. For instance, Singh
envisions a future where QR codes deliver an engaging online
guest experience of interactive videos or custom entertainment.


Bottom line, Singh believes that “your digital presence is your
fiscal presence,” and the pandemic couldn’t have made that
statement more accurate.


Now the industry is on the lookout for the next greatest
technology to take customer experience to the next level.
However, he predicted that while technology may be physically
more prevalent, it’ll become even more seamless in the future.