Using Data to Create a Smarter Restaurant

Jessica Valenzuela conceptualized the GoGoGuest system while
using the free wifi at cafes around Europe. What started as a
wifi marketing solution has evolved into a more significant
consumer connection. The company's capabilities connect the
consumer to the restaurant amenities and leverage their
information back to the restaurant. Today, GoGoGuest services
over 300 customers across the US. Valenzuela joins The Main
Course to sit down with Barbara Castiglia on how technology is
crucial to harnessing restaurant customer loyalty.


“We still call ourselves a start-up, with twelve people working
remotely,” said Valenzuela. GoGoGuest is ideal for restaurants,
including full-service, fast-casual, bars, and boutique
breweries. It targets restaurants with an in-store presence,
online sales, and ordering for pick and delivery.


Hospitality Technology Magazine recognized Valenzuela with the
Rising Star honor for Top Women in Restaurant Technology Award
winners, chosen by the magazine and members of its Research
Advisory Board.


Based in San Francisco, CA, GoGoGuest provides hospitality brands
with much-needed help to better understand the data they collect.
Their suite of customer intelligence solutions uses AI- and
data-driven insights to empower restaurants, coffee shops, and
bars of all sizes to increase revenue through personalized
cross-channel loyalty management, market basket analysis, and
customer analytics.


Food Truck Operator reported that restaurants take back control
of customer data after two years of third-party delivery systems.
The report parallels hotels facing travel platforms a decade ago.
Today, restaurants are demanding more control and transparency
from third-party delivery systems.


Valenzuela says, “how we help businesses strengthen their
relationships with their customers” is at the heart of GoGoGuest.
From customers who are just getting their feet wet with data and
online messaging to the tech-savvy restauranteurs. GoGoGuest is
ready to push its capabilities further and solve problems beyond
the customer journey. They ultimately make it more beneficial for
the restaurant, increase profit, and enhance the customer
experience.