Jollibee Has the Mission to be a Top Five Restaurant Group in the World

Barbara Castiglia interviews Maribeth Dela Cruz, President of
Jollibee North America, to discuss Jollibee and its presence in
North America. Jollibee is on the fastest growing Asian
restaurant companies in the world. Cruz has been with the
Jollibee company for thirty years and has worked her way from
shift manger to her current role as president of North America.
“It was a rough start” said Cruz. Expanding to North America was
a key goals for the Jollibee company. Although there have been
tough times Cruz has been committed to help Jollibee grow in
North America.  


The vision of the company is to become one of the top five
restaurant companies in the world which initially drew Cruz to
this company. “I so love the mission of spreading the joy of
eating to everyone” said Cruz. Aside from success as a business
the values that Jollibee sets keeps employees and customers
engaged in why they should choose their brand. It remains
important for Jollibee to receive feedback on how the company is
doing as a server to the community.  


The pandemic did bring many challenges. An essential priority for
Jollibee’s was keeping their employees safe. Drive throughs and
door dash were outlets that were useful for Jollibee locations
when needing to adapt to pandemic essentials. Coming out of the
pandemic Jollibee makes sure to include standards on FSC (Food,
Service, and Cleanliness). The FSC program is implemented across
the company and is observed by the quality management group.
“We’re capitalizing on a team that actually goes out and do
random quality checks in our stores” said Cruz.