eCommerce Trends With Marketplace Valet | Will and Laura Land

Amazon Seller Insights, Episode #016: Putting up
page 1 numbers in today’s eCommerce marketplace is a lot tougher
than it used to be. There are millions of listings out there, all
competing for conversions. And with big brands with even bigger
advertising budgets buying their way to the top of page 1, it
might seem it’s impossible to start from scratch. Will and Laura
Land are here to tell you why it’s not as tough as it looks, as
long as you know the right angles! They’ve grown from selling
cell phone accessories out of their house in 2002 to making $55
million in sales and founded Marketplace Valet, your
one-stop-shop for all things eCommerce logistics. Hear what they
have to say about how the marketplace has changed during their
tenure, along with an audience Q&A!


Listen now and subscribe to us for future episodes!
https://spoti.fi/3fzI0r5


Timecode:


0:00 - An introduction to Will and Laura’s extensive eCommerce
background, discussion successes and failures along the way


9:10 - Will and Laura discuss the adjustments they had to make as
their business scaled


16:30 - Some of the most significant changes Will and Laura saw
on the marketplace in 2019, including a shifting focus towards
3rd party vendors and reseller partnerships and why they matter


20:00 - How sellers without big brand advertising budgets can
still find success


26:20 - A discussion on whether or not it’s worth advertising
outside of Amazon


28:20 - Changes Chinese manufacturing has done to the Amazon
marketplace


34:50 - Personal tips from Will and Laura about how to persevere
through tough times


37:50 - Audience Q&A


Will and Laura Land: Will and Laura Land have
been in the eCommerce game for a long time. Starting in 2002,
they began selling cell phone accessories on eBay. Once sales
began shooting through the roof, they quickly ran out of space to
store inventory in their house. That’s when they decided that,
hey, maybe it’s time to scale! $55 million in sales later, Will
and Laura founded Marketplace Valet, their eCommerce firm
specializing in inventory, warehouse, and logistics management.