Amazon Seller Insights

Amazon sellers have realized the impact that brand marketing can have on sales and are quickly adapting their business strategy to suit. So, what should you consider during the transition?


This week, we host Brent Zahradnik—a Google and Amazon Ad expert and the founder of AMZ Pathfinder—to talk about the changing landscape of Amazon advertising and its future.


We discuss why sponsored ads will remain the foundation of Amazon advertising and the importance of understanding the nuances of ad strategies before outsourcing advertising work.

Did you know that a massive 60-70% of Amazon shoppers search for brands off-Amazon before buying? The best sellers increase their brand footprint outside of Amazon to take advantage of this.


In this year’s first podcast, we sit down with Steve Chou—who runs a 7-figure e-commerce store, a hit marketing podcast, and an online platform for training young entrepreneurs—to talk about off-Amazon strategies for improving and expanding Amazon businesses.


Tune in as we discuss how essential it is to leverage Google Ads, Google Shopping, and Facebook Ads to bolster a brand started on Amazon. Steve also forecasts e-commerce trends for 2022 and shares his views on business scalability and product differentiation.

A brand that boasts a differentiated product line fetches better valuation by aggregators.


Hit the play button as our guest for this week, Adrian Johnston, talks about profit calculation, determination of multiples, and other key ways to assess the value of your business and brand.


Adrian is an ex-equity trader, corporate strategy consultant, and a co-founder of Una Brands—a VC-funded startup that buys and scales e-commerce businesses in the Asia Pacific region. Join us as he delves into the growth levers needed to scale a brand after acquisition.

Relying on one single fulfilment method is never a good idea—many experts use both FBA and FBM through a reliable 3PL to efficiently manage stock and make sure to never run out.


Tune in as Taylor Smits— a 7-figure Amazon seller and co-founder of an omni-channel e-commerce logistics company MyFbaPrep— talks about how to streamline your Amazon storage and fulfilment operations.


Taylor also wants sellers to consider alternate ports, non-partnered carriers, and Amazon freight to slash the total lead time of their shipments.