The Changing Landscape of Amazon Advertising— Brent Zahradnik

Amazon sellers have realized the impact that brand marketing can
have on sales and are quickly adapting their business strategy to
suit. So, what should you consider during the transition?


This week, we host Brent Zahradnik—a Google and Amazon Ad expert
and the founder of AMZ Pathfinder—to talk about the changing
landscape of Amazon advertising and its future.


We discuss why sponsored ads will remain the foundation of Amazon
advertising and the importance of understanding the nuances of ad
strategies before outsourcing advertising work.