Prepping Your PPC Campaigns for the Q4 Rush | Howard Lee

Amazon Seller Insights, Episode #008: If there’s
one thing that Amazon’s made abundantly clear, it’s this: PPC
isn’t going anywhere. It’s hard to keep up with all the new bells
and whistles Amazon adds to PPC all the time, including features
such as auto-targeting, product targeting, placement multipliers,
and more. That’s why we invited Coral8 founder and PPC expert,
Howard Lee, back onto the show to discuss what changes you should
take notice of, and how to best prepare your marketing strategy
to meet the Q4 rush! Listen along as they discuss the ins and
outs of critical new features, answer audience questions, and
perform a live demonstration of how to find conversion-gathering
long-tail keywords using Keywords on Fire!


Listen now and subscribe! https://spoti.fi/3fzI0r5


Timecode:


0:00 - Intro and opening discussion about what the most important
changes to PPC are


6:45 - How big brand names have impacted PPC


10:20 - How to prepare your campaigns for Q4 sales


16:00 - Presentation about different kinds of PPC campaigns and
how to best optimize them


20:25 - Product targeting and sponsored brand PPC campaigns tips,
tricks, and best practices


27:30 - New features in sponsored ads (brand modifier)


29:10 - PPC basics you need to get right


31:30 - Live demonstration of Keywords on Fire, and how it helps
find long-tail keywords to put in PPC campaigns


40:10 - A discussion of the halo effect and how it helps keyword
strategy


43:50 - Audience Q&A


Howard Lee: When it comes to PPC, Howard Lee’s
your go-to guy. With six years of FBA experience under his belt,
Lee managed to hit the coveted 7-figure mark in a remarkably
short amount of time. With years of success under his belt, Lee
now helps fellow FBA sellers scale their business with effective
advertising strategies at Coral8, a firm specializing in
optimizing Amazon marketing campaigns.