Scaling Your Traffic for a Big Payday - Chloe Thomas

How do you bring in the traffic you need to build your brand into
an asset you can sell for a huge profit? Chloe Thomas, the host
of the eCommerce Master Plan podcast, is here to answer that!
Since 2003, she’s helped FBA businesses generate new customers
with innovative, cost-effective marketing plans. Tune in and
learn how you can craft ad campaigns that save money, increase
conversions, and expand your brand!





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What You’ll Learn: 


02:50 - Chloe’s eCommerce background. 


06:00 - How to evaluate if your advertising strategy’s working.


09:45 - Why Return on Ad Spend is more useful than CPA.


12:00 - Determining where your “breaking point” should be. 


17:00 - Overhead costs you need to factor in. 


20:10 - Adapting your marketing strategy to changing consumer
habits.


22:20 - The role Amazon plays in establishing a brand.


30:15 - When to begin branching out your brand beyond Amazon.


33:50 - Key tips for making your business a sellable asset. 


38:00 - Chloe’s top tips for turning your business into a
brand. 


41:55 - Common mistakes sellers make. 


49:30 - Chloe’s Christmas 2020 eCommerce trend predictions.