Find and Test your Ideal Customer Avatar - John Li

In order to sell like the pros, you need to know who your target
audience is before writing a single word of copy. How old are
they? What’s their ideal price range? Do they gravitate towards
flashy packaging? John Li knows how to answer those questions,
fast. His software platform, PickFu, makes gathering the audience
data you need to succeed a cinch. Listen now to learn how you can
quickly find your ideal demographic!





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What You’ll Learn:


00:00 - A brief summary of how PickFu helps you gather marketing
data


03:25 - Using PickFu to accelerate your product selection phase


05:30 - Letting the data choose your product packaging


08:40 - Identifying selling points that customers relate to the
most


10:45 - Finding your target audience


14:20 - Insider tips for getting the most out of PickFu


18:00 - How PickFu gathers their audience data