Why Expanding Into Shopify Matters - David Zaleski

Any serious seller will tell you: Amazon shouldn’t be your only
source of income. If you want to make real money, you need to
expand to other channels. David Zaleski knows all about this.
He’s been building and selling brands on Shopify since he was 14!
Join him and Jon as they discuss why you need to think about
Shopify, the intricacies of their unique paid media model, how
Zaleski’s “micro-influencer” marketing strategy builds buzz
without breaking your ad budget, and more!


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What You’ll Learn:


02:00 - David’s inspiring story.


08:50 - When, how, and why Zaleski expanded into Shopify.


14:50 - A breakdown of Shopify’s paid media model.


18:15 - The differences between Amazon and Shopify.


26:40 - Using a “micro-influencer” strategy to naturally expand
your brand.


29:30 - How to find the right micro-influencers.


35:00 - David’s process for finding a product.


36:45 - Strategies for launching on Amazon.


38:30 - Sales predictions on Amazon vs Shopify.


40:40 - FBA vs. FBM.


42:00 - David’s top 5 tips for selling on Shopify.


48:00 - Jon and David’s tips for new entrepreneurs.