How to Maximize Return on Cost of Goods—Bill Carlin

There’s more to maximize returns on COG other than controlling
manufacturing/sourcing costs.


Case in point: Better shipping management.


This week, we sit down with Bill Carlin— the Chief Marketing
Officer of Shipmate Fulfillment— to discuss how you can maximize
your COG returns by focusing on what and how you’re spending on
your overall shipping.


With his years of operating on multiple e-commerce platforms,
Bill sheds light on how sellers need to look at shipping in the
grand scheme of their e-commerce strategy.


We learn how going wrong with seemingly trivial things like
dimensional weight and shipping in bulk can put a dent in your
profits. Bill also underlines the importance of 3PL handling and
how to go about it to avoid delays and improve profitability in
the all-crucial Q4.