#540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli Schwartz

On this weeks episode of the Internet Marketing Podcast, Andy is
joined by Eli Schwartz, growth advisor and marketing consultant
to talk about why you should focus on products rather than your
content when it comes to your SEO. 


On the show you'll learn: 





Why your product should come first and your content should
come second

Why you shouldn't fear Google Algorithm updates 

Why you should consider NOT using keyword research

How Zillow's product market fit approach led them to
success 

How Google will reward you for building the right
content 

What the idea of Blue Ocean SEO is, and why you need to
consider it as part of your SEO strategy






Plus, Eli provides his top tip for the audience. 


If you'd like to connect with Eli, you can find his website here
and him on Twitter here and on LinkedIn here. 


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