#560 Managing The Most Successful Migration in Dunelm's History: With Jamie Watson and Marcos Alvarez Martin

We've covered several aspects of migration historically on our
podcast, but never from the perspective of one of our clients.


This is why I'm so pleased that in today's episode we're able to
bring you the thoughts of Jamie Watson, SEO Marketing Manager at
Dunelm. Jamie is joined by our Senior SEO Analyst from
SiteVisibility, Marcos Alvarez Martin.


When Dunelm first partnered with us, they weren't far removed
from having suffered the results of a poor migration. Jamie
touches on this at the beginning of this episiode as he explains
just how important it was to get things right when their second
migration in four years was looming on the horizon.


Breaking down a migration that spanned almost two years, Jamie
and Marcos share:





The roles of agencies/clients during a migration

The role of trust in a successful migration

Differences in the metrics that are monitored by clients and
agencies

Go-to tools for technical SEO monitoring

How to encourage and consider cross-department working






The standout feeling for me in this episode is trust. Trust is
such a vital component in any form of successful marketing and
even more so when navigating the often complex, time consuming
and technically-challening terrain of eCommerce migrations.


CONNECT WITH JAMIE / DUNELM:





jamie,watson@dunelm.com

https://www.linkedin.com/in/jamie-watson-ba95983b/

https://www.dunelm.com






CONNECT WITH MARCOS:





marcos.martin@sitevisibility.com

https://twitter.com/markookami

Watch Marcos as host in our recent '60 Minutes to Migration
Success' webinar: https://www.youtube.com/watch?v=7LK2BcX69Oo






CONNECT WITH SCOTT:





scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:





https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






You can also check-out our recent case study with Dunelm,
exploring how we helped them generate YoY increases in organic
revenue and sessions through dedicated subcategory analysis and
optimisation:
https://www.sitevisibility.co.uk/case-study-significantly-increasing-organic-traffic-revenue-for-dunelm/


See you next week!


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