#561 What Gen Z Wants from Your Brand with Cat Agostinho and Jay Richards, Co-Founders of Imagen

I don't know a whole lot about Gen Z. Sometimes I think perhaps I
do, and then I see something trending on social media that I
don't recognise and I'm reminded that I'm just a millennial who
knows nothing.


For longevity in business, you have to evolve. You have to
understand what's meaningful to the next generation.


That's why I needed to speak to Jay & Cat.


Jay & Cat crowdsource insights from a network of Gen Z
consultants to help inform the future of businesses like the NFL,
Stella McCartney and Viktrs. Not only are they helping businesses
to evolve in a way that meaningful to the next generation, they
are given Gen Z a platform to speak up and share their voices and
ideas so that they can continue to shape the future according the
values that are important to them.


Imagen is a fascinating business and so it made Jay & Cat the
perfect people to speak to about the trends they're finding
through their research with Gen Z.


In today's episode we cover:


Why it's important to engage Gen Z at the beginning of the
process when building your brand or launching new products and
services

How Gen Z could end up being your most useful consultants

The importance of businesses investing in supporting the
movements important to Gen Z instead of just acknowledging them

How having a sense of community might be critical to the
success of emerging platforms targeting Gen Z






I loved speaking to Jay and Cat and found their respect for each
other and their values refreshing and motivating. I'd highly
recommend following them at the links below as they regularly
share lots of interesting Gen Z insights and a behind the scenes
look at what happens on a day to day basis at Imagen.


CONNECT WITH IMAGEN/JAY/CAT:


https://imageninsights.com/

https://twitter.com/weareimagen

https://www.instagram.com/weareimagen/

https://www.linkedin.com/company/imageninsights/

https://twitter.com/jaykrichards

https://www.linkedin.com/in/jaykrichards/

https://www.linkedin.com/in/cat-agostinho-227a053/

https://twitter.com/cat_a






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility



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